Implications on the impact of Call of Duty brand

Days ago, a document was leaked by Sony executives external opt for a specific console.

In the same tenor, the Japanese company maintains that it does not have the capacity in its internal studies to generate a license of such size, in addition to the eventual arrival of this series at Xbox Game Pass , it will be a watershed to still enhance More, said subscription plan.

For this reason, it is convenient to analyze some elements about the importance it has Call of Duty in the entertainment world until it has become a phenomenon. The multicited license adds more 400 million of copies sold among all its deliveries and versions.

The main canon is made up of eighteen productions without specific adaptations and applications for mobile devices. However, this success was not reaped overnight, because in its origins the license had the code name Moh Killer.

The above, in reference to develop a product that could be a direct rival to Medal of Honor , created by Electronic Arts , which dominated the market and a series of misguided decisions made Call of Duty It will shine by itself and settled as a reference in the war genre.

Addressing the commercial field, there is no doubt that this franchise is extremely profitable and bothXbox 360 and PlayStation * 4 were benefited from special editions of their respective consoles, in addition to having the temporary exclusivity of downloadable content.

This situation could be modified, since Microsoft will have the last word about what will happen with the license in question. While he has affirmed that the next titles will continue to be multiplatform, they have not specified if it will happen with all the material as it happens with Minecraft or there will be some exception.

A total exclusivity policy is seen from the Redmond technological giant, because marketing such games in other systems, will allow them to continue earning a lot of money in royalties since there are consumers who will not move from PlayStation or personal computers.

On the other hand, Game Pass will be extremely benefiting from the incorporation of various titles of Call of Duty in various ways, since it will increase its portfolio of users and people who left the platform in the last generation They may return, taking into account that from 2023, the premieres of this enigmatic saga will be one day in the aforementioned service.

It is evident that the current panorama will change in a certain way when the purchase of Activision Blizzard by Microsoft is completed, however, Sony must foster innovation and remember that the brand PlayStation He built it from scratch by becoming an icon, without forgetting that he has also resorted to exclusive millionaires, to position himself in the market.

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